Following the successful 1st Belgrade International Tourism Conference BITCO 2012 we are pleased to announce BITCO 2014 entitled Thematic Tourism in a Global Environment – Advantages, Challenges and Future Developments.

Thematic tourism – why?

Anonymity and uniformity are, mostly, features of today`s mass tourism. As globalization gains momentum, tourism offer often fails to reflect local character and particularity of a destination. On the other hand, there is an ever-growing number of consumers who demand non-standard attractions or activities, more intimate, locally-coloured ambience and specifically designed servicescape. Tourists in post-modern times expect a range of various experiences - amusing, adventurous or educational where their individualities and personal preferences may be fully expressed. These, amongst other reasons, are why thematic forms of tourism are becoming more and more popular.

The number of holidays where the primary purpose is based on a specific interest, whether it is a hobby, sports activity, interest in a subject or a type of attraction, will increase in the future, as UNWTO anticipates. That is why the scope of academic research should inevitably include strengthening and promoting a sustainable, competitive, national and trans-national offer in the field of thematic tourism. It is a fact that thematic tourism represents an important and lucrative market segment which results in less negative impact on local culture and environment, while in some countries or regions it serves as the only possible option for tourism development.

Thematic tourism is a wide, varied and multidisciplinary field of study. We expect this Conference to gather researchers and professionals from different branches of tourism, so that together we may be able to comprehensively perceive and assess advantages, challenges and future trends in developing this form of tourism.

On behalf of the organizer of the Conference, the College of Tourism in Belgrade - one of the oldest educational institutions in the field of tourism in this part of Europe - it is my pleasure and honour to invite you to take part in the Second Belgrade International Tourism Conference - 27th to 29th March 2014. We look forward to welcoming you.

Milan Skakun, PhD
College of Tourism, Belgrade, Serbia

BITCO 2014 Proceedings

Now you can order BITCO 2014 Proceedings (Book) Thematic Tourism in a Global Environment: Advantages, Challenges and Future Developments at the price of 40€ + bank commission + shipping.


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Contents preview

Important Dates

Important dates for Conference participants
    Abstract submission until
    December 15th, 2013
  • Article submission until
    January 31st, 2014

BITCO 2014

You are welcome to submit your abstracts for the Conference.
BITCO 2014 Call for Papers in PDF format.

Contact Info

College of Tourism, Bulevar Zorana Djindjica 152a, Belgrade, Serbia